Leaders Toolbox #25

Wake's Social Networking Strategy

Social networking sites like Facebook and Twitter offer enormous potential when it comes to promoting a sense of community and ownership throughout our ministry. Below you’ll find A) a summary of how we use Facebook and Twitter and B) suggestions for how you can join us to help maximize their potential.

Facebook
Find us on Facebook: http://www.facebook.com/wakeupdates

Wake uses a Facebook Page (that is linked to and automatically updates a Twitter account) for:
  • Announcements
  • Inspiration (Quotes and Verses)
  • Sharing (Pictures, Videos, and Links)
How you can use Facebook:
  • “Like” the http://www.facebook.com/wakeupdates page
  • “Like” posts your notice (on your News Feed) from the Wake page
  • Comment on posts on the Wake page as often as possible
  • Post your own pictures, videos, links, thoughts on the Wake page wall
  • If your personal Status is related to Wake, tag it by typing @Wake at the end
  • Mention http://www.facebook.com/wakeupdates in weekly communication with families

Twitter
Find us on Twitter: http://twitter.com/wakeupdates

Wake uses just Twitter (and not the Facebook page) for:
  • Event Updates
  • Retweeting Wake related tweets by other users
How you can use Twitter:
  • Follow @wakeupdates
  • Retweet tweets from @wakeupdates
  • Tweet your own pictures, videos, thoughts, information from Wake and Small Group
  • Add “@wakeupdates” to your tweets related to Wake and Small Group. We will retweet
  • Mention http://twitter.com/wakeupdates in weekly communication with families
Samples
Sample Facebook/Twitter Announcement
“Breaking news: Registration Forms are online for summer service opportunities. Check it out: http://www.morewake.com/p/events.html

Sample Facebook/Twitter Inspiration
“Have you read your bible today? Would a bible reading plan help? Cooper Wagner is on a journey you may want to join: http://wmcc.jointhejourney.com/log/67810

Sample Facebook/Twitter Sharing
http://www.youtube.com/watch?v=4N8mhub8OqU

Sample Twitter Update
“Autographed Hannah Montana poster. One of many Bigger and Better entries at #DTown http://twitpic.com/41o4p8

Sample Twitter Retweet
“RT: dantoniello77 Next time you see me, ask me how I turned a red paper clip into a washer and dryer #DTown”